Saint-Julien Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Saint-Julien in 2025? Explore comprehensive Airbnb analytics for Saint-Julien, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Saint-Julien, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Saint-Julien, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Julien Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Julien Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Julien (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Julien is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Julien is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Julien across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,924+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,047 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,155 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Julien
Saint-Julien Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Julien STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Julien:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Julien
Average Daily Rate (ADR) Airbnb Trends in Saint-Julien (2025)
Effective short term rental pricing strategy in Saint-Julien involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Julien typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Julien
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Airbnb Seasonality Analysis & Trends in Saint-Julien (2025)
Peak Season (August, July, June)
- Revenue averages $2,456 per month
- Occupancy rates average 54.2%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,686 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $141
Low Season (February, October, November)
- Revenue drops to average $891 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $142
Seasonality Insights for Saint-Julien
- The Airbnb seasonality in Saint-Julien shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Julien's highest earning potential, with monthly revenues capable of climbing to $2,771, occupancy reaching a high of 67.5%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $689, occupancy could drop to 19.4%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Julien.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Julien seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Julien (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Julien? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Julien Old Town | Charming area with historic architecture and narrow streets filled with local shops and cafes. Popular among tourists wanting an authentic French village experience. | Saint-Julien Church, Old Town Streets, Local Markets, Artisan Shops, Cafes and Bistros |
| Parc des Sports | Modern sports complex that attracts visitors for various sporting events and activities. Good for hosting groups attending matches or sports events. | Stadium, Tennis Courts, Restaurants around the park, Outdoor Events, Walking Trails |
| La Colline | Scenic area on the hillside providing stunning views of the surrounding landscapes and ideal for nature lovers. Great for quiet retreats. | Hiking Trails, Picnic Areas, Scenic Overlooks, Vineyards, Nature Parks |
| Village Center | Central area with easy access to amenities, shops, and restaurants. Ideal for guests looking for convenience. | Local Shops, Grocery Stores, Restaurants, Public Transport Access, Cultural Centers |
| Les Granges | Rural area close to nature, perfect for those looking for a peaceful getaway. Appeals to families and nature enthusiasts. | Walking Trails, Cycling Routes, Vineyards, Bistros, Wildlife |
| Côte de Provence | Renowned wine-producing region that attracts wine lovers and tourists. Great for vineyard tours and tastings. | Vineyards, Wine Tasting Tours, Wine Festivals, Culinary Experiences, Scenic Drives |
| Nearby Aix-en-Provence | Vibrant city known for its art, culture, and festivals. Just a short drive away, making it ideal for day trips. | Cézanne's Atelier, Historic Sites, Art Galleries, Local Markets, Restaurants |
| Luberon National Park | Stunning national park known for its diverse landscapes, charming villages, and outdoor activities. Great for eco-tourism. | Hiking Trails, Biking Routes, Villages like Gordes, Lavender Fields, Natural Scenery |
Understanding Airbnb License Requirements & STR Laws in Saint-Julien (2025)
Yes, Saint-Julien, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Julien to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Saint-Julien (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Julienbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Villa with heated swimming pool
Entire Place • 4 bedrooms
Designer room in a bastide
Private Room • N/A
Bastide provençale au porte du Verdon
Entire Place • 3 bedrooms
Charming house with pool.
Entire Place • 3 bedrooms
6 person country home
Entire Place • 3 bedrooms
Bastide 18 people, swimming pool, barbecue, tennis
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Julien (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Julien based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julien | 1 | $70,772 | 21 | 4.95/5.0 |
| Julien | 4 | $69,945 | 547 | 3.66/5.0 |
| Guy | 1 | $24,073 | 77 | 4.83/5.0 |
| Patricia | 1 | $23,688 | 10 | 4.90/5.0 |
| Vincent | 1 | $23,617 | 6 | 5.00/5.0 |
| Mélina | 1 | $22,442 | 4 | 5.00/5.0 |
| Christine | 4 | $21,888 | 492 | 4.98/5.0 |
| Host #439060120 | 1 | $20,670 | 1 | 0.00/5.0 |
| Herve | 1 | $17,013 | 22 | 4.55/5.0 |
| Catherine | 1 | $15,811 | 25 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Julien.
Dive Deeper: Advanced Saint-Julien STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Julien. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Julien Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Julien
- The Saint-Julien Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Julien, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 20.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Saint-Julien Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Julien
- The dominant room capacity in Saint-Julien is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 71.8% of the active Airbnb listings in Saint-Julien, indicating a high concentration in these sizes.
- A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Julien.
Saint-Julien Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Julien
- The most common guest capacity trend in Saint-Julien vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Saint-Julien STR market, accounting for 51.3% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Julien.
- On average, properties in Saint-Julien are equipped to host 3.8 guests.
Saint-Julien Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Julien
- The most common availability pattern in Saint-Julien falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Julien (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Julien Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
34.2% of total
2 Nights
7 listings
18.4% of total
3 Nights
7 listings
18.4% of total
4-6 Nights
5 listings
13.2% of total
7-29 Nights
4 listings
10.5% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Julien is 1 Night, adopted by 34.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.2% of Saint-Julien hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Julien.
Saint-Julien Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27% of total
Moderate
10 listings
27% of total
Firm
10 listings
27% of total
Strict
7 listings
18.9% of total
Cancellation Policy Insights for Saint-Julien
- The prevailing Airbnb cancellation policy trend in Saint-Julien is Flexible, used by 27% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27% market standard in Saint-Julien.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Julien.
Saint-Julien STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Julien
- The overall average booking lead time for vacation rentals in Saint-Julien is 47 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Saint-Julien.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Julien averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Julien (2025)
Amenity Prevalence
Amenity Insights for Saint-Julien
- Essential amenities in Saint-Julien that guests expect include: Free parking on premises, Cooking basics, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Julien: Free parking on premises, Cooking basics, Hangers.
- Prioritize adding missing essentials: Free parking on premises, Cooking basics, Hangers.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Julien to stay competitive.
Saint-Julien Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Julien
- The typical guest profile for Airbnb in Saint-Julien consists of primarily domestic travelers (68%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 68.4% of guests.
- Key international markets include France (68.4%) and Germany (7.2%).
- Top languages spoken are French (39.5%) followed by English (36.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Julien Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |