Rognes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rognes in 2025? Explore comprehensive Airbnb analytics for Rognes, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Rognes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 129 active listings.

Whether you're considering an Airbnb investment in Rognes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rognes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rognes Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$267
The average rental revenue earned for an occupied room per day in Rognes.
Occupancy Rate(?)
41.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,287
Typical annual income for an Airbnb listing in Rognes. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.4%
Significant decrease (-12.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rognes.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rognes.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
129
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rognes (2025)

Understanding the monthly revenue variations for Airbnb listings in Rognes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rognes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rognes across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,591 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,796 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $904, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rognes

Rognes Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rognes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rognes:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rognes

Average Daily Rate (ADR) Airbnb Trends in Rognes (2025)

Effective short term rental pricing strategy in Rognes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rognes typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $587+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
  • Typical properties (Median) charge around $199 per night.
  • Entry-level properties (Bottom 25%) earn around $112 per night.

Average Daily Rate (ADR) Trend by Month in Rognes

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Airbnb Seasonality Analysis & Trends in Rognes (2025)

Peak Season (August, July, May)
  • Revenue averages $5,019 per month
  • Occupancy rates average 52.9%
  • Daily rates average $309
Shoulder Season
  • Revenue averages $2,654 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $286
Low Season (January, February, March)
  • Revenue drops to average $1,333 per month
  • Occupancy decreases to average 22.1%
  • Daily rates adjust to average $255

Seasonality Insights for Rognes

  • The Airbnb seasonality in Rognes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rognes's highest earning potential, with monthly revenues capable of climbing to $6,219, occupancy reaching a high of 60.7%, and ADRs peaking at $313.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,115, occupancy could drop to 21.3%, and ADRs may adjust down to $253.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rognes.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rognes seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rognes (2025)

Exploring the top neighborhoods for short-term rentals in Rognes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre Village
The historic center of Rognes features charming streets, cafes, and local shops, making it a desirable location for tourists seeking a quaint Provençal experience.
Église Saint-Denis, local markets, café terraces, Rognes Castle, art galleries
Montagne de Rognes
A scenic area with beautiful natural landscapes perfect for hiking and outdoor activities, attracting nature lovers and adventure seekers.
hiking trails, panoramic views, vineyards, local wildlife
Puy Sainte Réparade
Close proximity to cultural sites and vineyards. A great choice for guests interested in wine tourism and regional gastronomy.
Château La Dorgonne, wine tasting tours, Provencal markets
Aix-en-Provence
Nearby city known for its historical architecture and vibrant art scene. A popular destination for visitors wanting to explore Provence's cultural offerings.
Cours Mirabeau, Saint-Sauveur Cathedral, art museums, local festivals
Château de la Barben
A beautiful castle that draws tourists interested in history and architecture. Ideal for hosting visitors passionate about culture and heritage.
Château de la Barben, gardens, historical tours
Lac de Pareloup
A stunning lake area ideal for water sports and relaxation, attracting families and outdoor enthusiasts.
swimming, fishing, picnicking, water sports
Cavaillon
Known for its fruits and natural beauty, it attracts visitors looking for authentic Provence experiences and local produce markets.
Cavaillon Melon Festival, local farms, historical sites
Saint-Rémy-de-Provence
A picturesque town with a rich artistic heritage and close to the famous Alpilles mountains, desirable for art lovers and hikers alike.
Van Gogh Museum, historic town center, natural parks, local art

Understanding Airbnb License Requirements & STR Laws in Rognes (2025)

While Rognes, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rognes to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Rognes (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rognesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large Bastide Private Swimming Pool and Tennis

Large Bastide Private Swimming Pool and Tennis

Entire Place • 7 bedrooms

$135,895
Revenue
60.9%
Occupancy
$616.68
Daily Rate
Villa neo-provençale Aix-en-Provence / Luberon

Villa neo-provençale Aix-en-Provence / Luberon

Entire Place • 5 bedrooms

$105,183
Revenue
76.9%
Occupancy
$653.19
Daily Rate
Villa Heaven, heated pool, Aix & Luberon

Villa Heaven, heated pool, Aix & Luberon

Entire Place • 5 bedrooms

$104,575
Revenue
42.4%
Occupancy
$754.02
Daily Rate
Villa of 350 m2 20 min from Aix en Provence

Villa of 350 m2 20 min from Aix en Provence

Entire Place • 7 bedrooms

$93,024
Revenue
66.3%
Occupancy
$635.10
Daily Rate
Beautiful property in the Luberon

Beautiful property in the Luberon

Entire Place • 7 bedrooms

$83,476
Revenue
25.0%
Occupancy
$654.88
Daily Rate
Charming Quality Provençal Mas surrounded by nature

Charming Quality Provençal Mas surrounded by nature

Entire Place • 6 bedrooms

$78,058
Revenue
28.3%
Occupancy
$504.09
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rognes (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rognes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Michel1$135,8951024.45/5.0
Guylaine3$129,5871884.97/5.0
Marie2$113,805854.92/5.0
Marie2$106,422312.50/5.0
Lauriane1$105,183115.00/5.0
Nathalie4$85,3941854.89/5.0
Thibaut1$83,476174.94/5.0
Stephane1$78,05874.71/5.0
Madeleine2$77,56362.33/5.0
Florence2$76,3361234.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rognes.

Dive Deeper: Advanced Rognes STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rognes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rognes Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rognes

  • The Rognes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 129 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rognes, House properties are the most common (67.4%), reflecting the local real estate landscape.
  • Houses represent a significant 67.4% portion, catering likely to families or larger groups.
  • The presence of 20.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.

Rognes Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rognes

  • The dominant room capacity in Rognes is 1 bedroom listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 44.2% of the active Airbnb listings in Rognes, indicating a high concentration in these sizes.
  • A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rognes.

Rognes Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rognes

  • The most common guest capacity trend in Rognes vacation rentals is listings accommodating 8+ guests (31.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Rognes STR market, accounting for 52.7% of listings.
  • 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rognes.
  • On average, properties in Rognes are equipped to host 4.7 guests.

Rognes Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rognes

  • The most common availability pattern in Rognes falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rognes (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rognes Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.6%)

1 Night

12 listings

9.6% of total

2 Nights (32.8%)

2 Nights

41 listings

32.8% of total

3 Nights (9.6%)

3 Nights

12 listings

9.6% of total

4-6 Nights (16%)

4-6 Nights

20 listings

16% of total

7-29 Nights (20.8%)

7-29 Nights

26 listings

20.8% of total

30+ Nights (11.2%)

30+ Nights

14 listings

11.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Rognes is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (11.2%) caters to monthly stays (30+ nights) in Rognes, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.8% of Rognes hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.6% currently do.
  • A 2-night minimum appears standard (32.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rognes.

Rognes Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (12.1%)

Flexible

12 listings

12.1% of total

Moderate (19.2%)

Moderate

19 listings

19.2% of total

Firm (34.3%)

Firm

34 listings

34.3% of total

Strict (34.3%)

Strict

34 listings

34.3% of total

Cancellation Policy Insights for Rognes

  • The prevailing Airbnb cancellation policy trend in Rognes is Firm, used by 34.3% of listings.
  • A majority (68.6%) of hosts in Rognes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 34.3% market standard in Rognes.
  • With 34.3% using Strict terms, this is a viable option in Rognes, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rognes.

Rognes STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rognes

  • The overall average booking lead time for vacation rentals in Rognes is 67 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Rognes.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Rognes averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rognes (2025)

Amenity Prevalence

Amenity Insights for Rognes

  • Essential amenities in Rognes that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rognes: Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, Free parking on premises.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rognes to stay competitive.

Rognes Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rognes

  • The typical guest profile for Airbnb in Rognes consists of a mix of domestic (56%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 56.0% of guests.
  • Key international markets include France (56%) and Germany (9.7%).
  • Top languages spoken are English (37.7%) followed by French (32.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rognes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

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