Rians Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rians in 2025? Explore comprehensive Airbnb analytics for Rians, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Rians, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.

Whether you're considering an Airbnb investment in Rians, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rians Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rians Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Rians.
Occupancy Rate(?)
35.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,885
Typical annual income for an Airbnb listing in Rians. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
25.7%
Strong growth (25.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rians.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rians.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
40
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rians (2025)

Understanding the monthly revenue variations for Airbnb listings in Rians is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rians is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rians across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,199 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,171 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rians

Rians Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rians STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rians:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rians

Average Daily Rate (ADR) Airbnb Trends in Rians (2025)

Effective short term rental pricing strategy in Rians involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rians typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $68 per night.

Average Daily Rate (ADR) Trend by Month in Rians

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Airbnb Seasonality Analysis & Trends in Rians (2025)

Peak Season (August, July, June)
  • Revenue averages $3,062 per month
  • Occupancy rates average 45.6%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $1,539 per month
  • Occupancy maintains around 28.9%
  • Daily rates hold near $166
Low Season (January, March, November)
  • Revenue drops to average $779 per month
  • Occupancy decreases to average 17.1%
  • Daily rates adjust to average $144

Seasonality Insights for Rians

  • The Airbnb seasonality in Rians shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rians's highest earning potential, with monthly revenues capable of climbing to $3,428, occupancy reaching a high of 56.5%, and ADRs peaking at $183.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $721, occupancy could drop to 16.4%, and ADRs may adjust down to $139.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rians.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rians seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rians (2025)

Exploring the top neighborhoods for short-term rentals in Rians? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rians Village Center
Charming village atmosphere with local markets, narrow streets, and historic architecture. Attracts visitors looking for an authentic Provençal experience and easy access to surrounding lavender fields and vineyards.
Historic Church of St. John the Baptist, Local Artisan Shops, Provençal Markets, Lavender Fields (in season)
Valensole Plateau
Famous for its stunning lavender fields and picturesque landscapes, perfect for those seeking a peaceful retreat. Ideal for guests wanting to explore Provence's natural beauty and rustic charm.
Lavender Fields, Valensole Village, L'Occitane Museum, Scenic Drives
Saint-Maximin-la-Sainte-Baume
Rich in history and culture, known for its basilica and proximity to the Sainte Baume mountains. A popular spot for tourists interested in history and hiking.
Basilique de Saint-Maximin, Sainte Baume Mountains, Medieval City, Local Wineries
Aix-en-Provence
A vibrant, cultural city renowned for its art scene, markets, and beautiful architecture. Very popular with tourists for its festivals and historical sites.
Cézanne's Studio, Cours Mirabeau, Saint-Sauveur Cathedral, Local Markets
La Provence Verte
A region of stunning nature and charming villages, excellent for outdoor enthusiasts looking for hiking and biking opportunities amidst beautiful landscapes.
Montagne Sainte-Victoire, Hiking Trails, Quinson Museum, Local Vineyards
Trets
A tranquil town with a rich heritage and beautiful surroundings. Great choice for families visiting Provence looking for a more relaxed stay.
Historic Town Center, Scenic Parks, Local Festivals
Castellane
A gateway to the stunning Gorges du Verdon, perfect for outdoor activities like hiking, kayaking, and rock climbing. Appeals to adventure enthusiasts and nature lovers.
Gorges du Verdon, Lac de Sainte-Croix, Hiking Trails, Adventure Sports
Cévennes
A national park area with diverse wildlife and stunning scenery, ideal for eco-tourists and nature lovers looking for a remote getaway.
Cévennes National Park, Scenic Nature Trails, Local Wildlife, Historical Sites

Understanding Airbnb License Requirements & STR Laws in Rians (2025)

Yes, Rians, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rians to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 63% licensed listings)

Top Performing Airbnb Properties in Rians (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Riansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Provencal bastide in the heart of Provence Verte

Provencal bastide in the heart of Provence Verte

Entire Place • 8 bedrooms

$72,601
Revenue
29.4%
Occupancy
$670.21
Daily Rate
Jolie Villa Lacs du Verdon Rians

Jolie Villa Lacs du Verdon Rians

Entire Place • 5 bedrooms

$40,259
Revenue
35.5%
Occupancy
$279.03
Daily Rate
Family Provencal house

Family Provencal house

Entire Place • 3 bedrooms

$36,769
Revenue
73.4%
Occupancy
$331.63
Daily Rate
Les Rosiris, villa with pool , great view

Les Rosiris, villa with pool , great view

Entire Place • 4 bedrooms

$33,446
Revenue
30.6%
Occupancy
$452.42
Daily Rate
Maison ESLUCI PROVENCAU

Maison ESLUCI PROVENCAU

Entire Place • 3 bedrooms

$28,730
Revenue
39.4%
Occupancy
$241.98
Daily Rate
Gite in Rians in Provence

Gite in Rians in Provence

Private Room • 3 bedrooms

$25,857
Revenue
47.8%
Occupancy
$221.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rians (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rians based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laurent1$72,601234.83/5.0
Host #1052462561$40,25944.25/5.0
Sylvie1$36,76984.63/5.0
Carine1$33,44665.00/5.0
Eric1$28,73074.86/5.0
Véronique1$25,85735.00/5.0
Anais1$20,1111984.89/5.0
Sylvie3$19,478224.92/5.0
Annie1$18,573105.00/5.0
Sylvie1$17,999155.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rians.

Dive Deeper: Advanced Rians STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rians. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rians Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rians

  • The Rians Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rians, House properties are the most common (67.5%), reflecting the local real estate landscape.
  • Houses represent a significant 67.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.

Rians Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rians

  • The dominant room capacity in Rians is 1 bedroom listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 52.5% of the active Airbnb listings in Rians, indicating a high concentration in these sizes.
  • A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rians.

Rians Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rians

  • The most common guest capacity trend in Rians vacation rentals is listings accommodating 4 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Rians STR market, accounting for 42.5% of listings.
  • 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rians.
  • On average, properties in Rians are equipped to host 4.3 guests.

Rians Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rians

  • The most common availability pattern in Rians falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rians (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rians Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

18 listings

50% of total

2 Nights (13.9%)

2 Nights

5 listings

13.9% of total

3 Nights (8.3%)

3 Nights

3 listings

8.3% of total

4-6 Nights (13.9%)

4-6 Nights

5 listings

13.9% of total

7-29 Nights (8.3%)

7-29 Nights

3 listings

8.3% of total

30+ Nights (5.6%)

30+ Nights

2 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Rians is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.9%) of the Rians Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Rians hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rians.

Rians Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.3%)

Flexible

10 listings

30.3% of total

Moderate (21.2%)

Moderate

7 listings

21.2% of total

Firm (21.2%)

Firm

7 listings

21.2% of total

Strict (27.3%)

Strict

9 listings

27.3% of total

Cancellation Policy Insights for Rians

  • The prevailing Airbnb cancellation policy trend in Rians is Flexible, used by 30.3% of listings.
  • There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.3% market standard in Rians.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rians.

Rians STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rians

  • The overall average booking lead time for vacation rentals in Rians is 48 days.
  • Guests book furthest in advance for stays during June (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Rians.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Rians averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rians (2025)

Amenity Prevalence

Amenity Insights for Rians

  • Essential amenities in Rians that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rians: Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rians to stay competitive.

Rians Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rians

  • The typical guest profile for Airbnb in Rians consists of primarily domestic travelers (86%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 85.6% of guests.
  • Key international markets include France (85.6%) and Belgium (3.9%).
  • Top languages spoken are French (41.7%) followed by English (32.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Marseille and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rians Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,941$410.6542%
Ramatuelle213$3,891$670.1041%
Saint-Tropez742$3,498$506.5741%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%
Ménerbes97$2,800$453.8641%

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