Mougins Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Mougins in 2025? Explore comprehensive Airbnb analytics for Mougins, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Mougins, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 317 active listings.
Whether you're considering an Airbnb investment in Mougins, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mougins Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mougins Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mougins (2025)
Understanding the monthly revenue variations for Airbnb listings in Mougins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mougins is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mougins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,155 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,021, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mougins
Mougins Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mougins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mougins:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mougins
Average Daily Rate (ADR) Airbnb Trends in Mougins (2025)
Effective short term rental pricing strategy in Mougins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mougins typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $986+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $527 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Mougins
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Airbnb Seasonality Analysis & Trends in Mougins (2025)
Peak Season (August, July, June)
- Revenue averages $6,312 per month
- Occupancy rates average 51.7%
- Daily rates average $457
Shoulder Season
- Revenue averages $3,626 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $426
Low Season (January, February, November)
- Revenue drops to average $2,191 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $389
Seasonality Insights for Mougins
- The Airbnb seasonality in Mougins shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mougins's highest earning potential, with monthly revenues capable of climbing to $7,108, occupancy reaching a high of 61.5%, and ADRs peaking at $460.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,878, occupancy could drop to 26.8%, and ADRs may adjust down to $385.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mougins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mougins seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mougins (2025)
Exploring the top neighborhoods for short-term rentals in Mougins? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mougins Village | Charming medieval village known for its picturesque streets, art galleries, and cultural festivals. Ideal for tourists seeking a tranquil getaway with access to local shops and dining. | Mougins Museum of Classical Art, Château de Mougins, La Place des Restaurants, Pablo Picasso's former studios, Local art galleries, Beautiful viewpoints over Cannes |
| Cannes Marina | Vibrant area with luxury yachts and upscale dining options. Attracts visitors looking for an upscale beach experience and proximity to the famous Cannes Film Festival. | Palais des Festivals et des Congrès, Cannes beaches, Rue d'Antibes shopping street, Le Suquet historic district, Cannes Film Festival, Luxury boutiques and restaurants |
| Grasse | Famous for its perfume industry and historical architecture. Perfect for visitors interested in the countryside and cultural experiences. | Fragonard Perfume Factory, Old Town of Grasse, International Perfume Museum, Cathédrale Notre-Dame-du-Puy, Scenic views over the countryside, Local markets and cafes |
| Antibes | Coastal town known for its beautiful beaches and vibrant nightlife. A popular choice for families and young travelers looking for a beach holiday. | Picasso Museum, Marineland, Antibes beaches, Old Town (Vieil Antibes), Port Vauban, Provencal markets |
| Valbonne | Charming village with a relaxed atmosphere and local markets. A hidden gem for tourists looking for an authentic Provençal experience. | Place des Arcades, Valbonne Village, Historic churches, Local art shops, Provencal bakeries and eateries, Nature trails nearby |
| Saint-Paul-de-Vence | Historic hilltop village known for its art scene and stunning views. Attracts artists and tourists seeking cultural experiences. | Fondation Maeght, Historic village streets, Local art galleries, Beautiful panoramic views, Cafés and restaurants with terraces, Art festivals |
| Sophia Antipolis | The technology park known for its innovation and business hub. Attracts business travelers and tech industry professionals. | Sophia Antipolis technology park, Business conferences, Local dining options, Green spaces and parks, Cultural events, Proximity to major transport links |
| Côte d'Azur Beaches | Famous for its glamorous coastline, luxury living, and sunny weather. Attracts high-end tourists and beach lovers. | Beaches of Cannes, Beach clubs and lounges, Water sports activities, Promenade de la Croisette, Luxury hotels and spas, Gourmet dining experiences |
Understanding Airbnb License Requirements & STR Laws in Mougins (2025)
While Mougins, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mougins to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Mougins (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mouginsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa - Sea View
Entire Place • 6 bedrooms
Villa steps away from the Village of Mougins
Entire Place • 5 bedrooms
Paradise! Super view private tennis-court and pool
Entire Place • 5 bedrooms
Beautiful Villa in Mougins/Cannes- Côte d'Azur
Entire Place • 5 bedrooms
Unique Villa - Contemporary - Swimming pool - A/C
Entire Place • 5 bedrooms
Villa Mila
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mougins (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mougins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Orianne | 1 | $232,669 | 3 | 4.67/5.0 |
| Indre | 1 | $195,303 | 4 | 5.00/5.0 |
| Jeroen | 1 | $152,163 | 11 | 4.82/5.0 |
| Thomas | 1 | $131,680 | 26 | 4.88/5.0 |
| Smart Family | 1 | $130,853 | 3 | 5.00/5.0 |
| Ela | 2 | $129,882 | 5 | 2.50/5.0 |
| Charles | 1 | $127,739 | 10 | 4.80/5.0 |
| Caroline Et Arnaud | 1 | $127,240 | 43 | 4.88/5.0 |
| Ann | 1 | $123,896 | 8 | 4.88/5.0 |
| Chloe | 1 | $122,811 | 31 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mougins.
Dive Deeper: Advanced Mougins STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mougins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMougins Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mougins
- The Mougins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.4% of the 317 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mougins, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Mougins Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mougins
- The dominant room capacity in Mougins is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.8% of the active Airbnb listings in Mougins, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mougins.
Mougins Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mougins
- The most common guest capacity trend in Mougins vacation rentals is listings accommodating 8+ guests (24.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mougins STR market, accounting for 46.4% of listings.
- 42.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mougins.
- On average, properties in Mougins are equipped to host 4.6 guests.
Mougins Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mougins
- The most common availability pattern in Mougins falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mougins (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mougins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
13.6% of total
2 Nights
51 listings
17.3% of total
3 Nights
47 listings
16% of total
4-6 Nights
77 listings
26.2% of total
7-29 Nights
52 listings
17.7% of total
30+ Nights
27 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mougins is 4-6 Nights, adopted by 26.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 26.2% of Mougins hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mougins.
Mougins Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.3% of total
Super Strict 60 Days
2 listings
0.9% of total
Flexible
40 listings
17.6% of total
Moderate
48 listings
21.1% of total
Firm
63 listings
27.8% of total
Strict
71 listings
31.3% of total
Cancellation Policy Insights for Mougins
- The prevailing Airbnb cancellation policy trend in Mougins is Strict, used by 31.3% of listings.
- A majority (59.1%) of hosts in Mougins utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Mougins.
- With 31.3% using Strict terms, this is a viable option in Mougins, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mougins.
Mougins STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mougins
- The overall average booking lead time for vacation rentals in Mougins is 54 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Mougins.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Mougins averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mougins (2025)
Amenity Prevalence
Amenity Insights for Mougins
- Essential amenities in Mougins that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mougins: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mougins to stay competitive.
Mougins Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mougins
- The typical guest profile for Airbnb in Mougins consists of a mix of domestic (44%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 44.3% of guests.
- Key international markets include France (44.3%) and United Kingdom (11.2%).
- Top languages spoken are English (38.1%) followed by French (28.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mougins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |