Miramas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Miramas in 2025? Explore comprehensive Airbnb analytics for Miramas, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Miramas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Miramas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Miramas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Miramas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Miramas (2025)
Understanding the monthly revenue variations for Airbnb listings in Miramas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Miramas is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Miramas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,836+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,134 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,373 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $803, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Miramas
Miramas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Miramas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Miramas:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Miramas
Average Daily Rate (ADR) Airbnb Trends in Miramas (2025)
Effective short term rental pricing strategy in Miramas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Miramas typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Miramas
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Airbnb Seasonality Analysis & Trends in Miramas (2025)
Peak Season (August, July, June)
- Revenue averages $2,143 per month
- Occupancy rates average 56.2%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,578 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $101
Low Season (February, March, November)
- Revenue drops to average $1,060 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $100
Seasonality Insights for Miramas
- The Airbnb seasonality in Miramas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Miramas's highest earning potential, with monthly revenues capable of climbing to $2,286, occupancy reaching a high of 68.5%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,008, occupancy could drop to 36.1%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Miramas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Miramas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Miramas (2025)
Exploring the top neighborhoods for short-term rentals in Miramas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Miramas Town Center | The heart of Miramas, featuring charming streets and local shops. Convenient access to public transport and local amenities, making it ideal for both short-term and long-term stays. | Miramas Lake, Miramas Town Hall, Local Markets, Historical Church, Nearby Parks |
| Miramas les Bouches | A suburban area with beautiful landscapes and a relaxing atmosphere. Attracts families and nature lovers looking for a peaceful getaway while being close to major cities. | Bouches du Rhône Nature Park, Scenic Walking Trails, Local Vineyards, Picnic Areas |
| Nearby Avignon | A short drive from Miramas, Avignon is known for its historic architecture and attractions. Great for tourists visiting the famous Palais des Papes or the annual theater festival. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Local Cafés, Historic Streets |
| Salon-de-Provence | Another nearby town rich in history and culture, known for its beautiful old town and lively markets. A popular location for visitors exploring the Provence region. | Castle of Salon-de-Provence, Old Town Streets, Local Artisan Shops, Markets |
| Étang de Berre | A picturesque area featuring a large lagoon, perfect for water activities and nature excursions. Attracts those looking for an outdoor experience. | Sailing and Windsurfing, Natural Reserves, Birdwatching |
| Coudoux | A quaint village close to Miramas, known for its traditional Provencal ambiance. Ideal for visitors seeking a quiet, authentic experience away from bustling tourist spots. | Traditional Village Charm, Local Festivals, Scenic Views |
| Les Baux-de-Provence | A stunning medieval village located nearby, famous for its historical significance and breathtaking views of the Alpilles mountains. A must-visit for tourists in the region. | Chateau des Baux, Cultural Festivals, Artisans and Crafts, Scenic Overlooks |
| Saint-Rémy-de-Provence | Famous for its arts scene and connections to Van Gogh, this town is perfect for those looking to explore culture, art, and local cuisine, drawing visitors year-round. | Saint-Paul-de-Mausole Monastery, Art Galleries, Local Markets, Rosemary Gardens |
Understanding Airbnb License Requirements & STR Laws in Miramas (2025)
While Miramas, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Miramas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Miramas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miramasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BDSM TanTra Love Room & SPA
Entire Place • 1 bedroom
Las Dalias*Jardin*Calme*WIFI
Entire Place • 3 bedrooms
L 'Elegant Duplex*A/C*WiFi*Close to Downtown
Entire Place • 2 bedrooms
Nice T3 quiet residence.c
Entire Place • 2 bedrooms
Noce-ta
Entire Place • 4 bedrooms
House Under the Great Oaks
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Miramas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Miramas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tony | 3 | $80,288 | 7 | 1.67/5.0 |
| Maeva Et Thomas | 3 | $41,501 | 178 | 4.39/5.0 |
| Estela | 1 | $27,598 | 49 | 4.88/5.0 |
| Wassim | 1 | $26,269 | 38 | 4.74/5.0 |
| Emmanuel | 1 | $24,592 | 4 | 4.00/5.0 |
| Laura | 1 | $24,529 | 81 | 4.99/5.0 |
| Pamela | 1 | $20,475 | 19 | 4.63/5.0 |
| Alexandre | 1 | $20,259 | 38 | 4.95/5.0 |
| Géraldine | 1 | $19,812 | 25 | 4.68/5.0 |
| David | 1 | $19,163 | 5 | 4.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Miramas.
Dive Deeper: Advanced Miramas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Miramas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiramas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Miramas
- The Miramas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Miramas, Apartment/Condo properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Miramas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Miramas
- The dominant room capacity in Miramas is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.8% of the active Airbnb listings in Miramas, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Miramas is particularly well-suited for individuals or couples.
Miramas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Miramas
- The most common guest capacity trend in Miramas vacation rentals is listings accommodating 2 guests (44.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Miramas STR market, accounting for 65.1% of listings.
- A significant 44.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Miramas.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Miramas.
- On average, properties in Miramas are equipped to host 3.5 guests.
Miramas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Miramas
- The most common availability pattern in Miramas falls within the 91-180 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Miramas (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Miramas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
33.3% of total
2 Nights
9 listings
23.1% of total
3 Nights
8 listings
20.5% of total
4-6 Nights
2 listings
5.1% of total
7-29 Nights
2 listings
5.1% of total
30+ Nights
5 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Miramas is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Miramas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Miramas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Miramas.
Miramas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
44.1% of total
Moderate
9 listings
26.5% of total
Firm
3 listings
8.8% of total
Strict
7 listings
20.6% of total
Cancellation Policy Insights for Miramas
- The prevailing Airbnb cancellation policy trend in Miramas is Flexible, used by 44.1% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Miramas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.1% market standard in Miramas.
- Regularly review your cancellation policy against competitors and market demand shifts in Miramas.
Miramas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Miramas
- The overall average booking lead time for vacation rentals in Miramas is 29 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Miramas.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Miramas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Miramas (2025)
Amenity Prevalence
Amenity Insights for Miramas
- Essential amenities in Miramas that guests expect include: Wifi, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Miramas: Wifi, Hot water, TV.
- Prioritize adding missing essentials: Hot water, TV.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Miramas to stay competitive.
Miramas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Miramas
- The typical guest profile for Airbnb in Miramas consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.8% of guests.
- Key international markets include France (86.8%) and Italy (3.2%).
- Top languages spoken are French (44.3%) followed by English (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Miramas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |