Marignane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Marignane in 2025? Explore comprehensive Airbnb analytics for Marignane, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Marignane, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Marignane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marignane Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marignane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marignane (2025)
Understanding the monthly revenue variations for Airbnb listings in Marignane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marignane is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marignane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,968+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,023 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marignane
Marignane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marignane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marignane:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marignane
Average Daily Rate (ADR) Airbnb Trends in Marignane (2025)
Effective short term rental pricing strategy in Marignane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marignane typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $241+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Marignane
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Airbnb Seasonality Analysis & Trends in Marignane (2025)
Peak Season (August, July, May)
- Revenue averages $2,194 per month
- Occupancy rates average 56.5%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,378 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $124
Low Season (January, February, March)
- Revenue drops to average $718 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $125
Seasonality Insights for Marignane
- The Airbnb seasonality in Marignane shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marignane's highest earning potential, with monthly revenues capable of climbing to $2,386, occupancy reaching a high of 62.3%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $696, occupancy could drop to 32.2%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marignane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marignane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marignane (2025)
Exploring the top neighborhoods for short-term rentals in Marignane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marignane Centre | The heart of Marignane, close to shops, restaurants, and essential services. Great for travelers who want to explore the local culture and cuisine. | Marignane Town Hall, Local markets, Cafés and Restaurants, Cinemas, Marignane's historical sites |
| Nearby Beaches | Proximity to the Mediterranean coast, offering beautiful beaches and water activities. Ideal for tourists seeking sun and sea. | Plage des Phares, Plage de La Couronne, Water sports activities, Beachfront restaurants, Coastal walking paths |
| Aéroport Marseille Provence | Close to Marseille Provence Airport, this area is convenient for travelers flying in and out. Ideal for short-term stays. | Airport terminals, Car rentals, Shopping areas, Airport lounges, Restaurants |
| Château de Marignane | Historic site that attracts visitors interested in history and architecture. Offers a unique cultural experience within Marignane. | Château de Marignane, Guided tours, Historical exhibitions, Nature walks, Picnic areas |
| Le Rocher | A quieter residential area known for its peaceful environment, perfect for those looking to escape the hustle and bustle. | Local parks, Walking trails, Community events, Family-friendly atmosphere |
| Marseille Old Port (Vieux Port) | Just a short drive from Marignane, this iconic area is a major tourist attraction with restaurants and beautiful harbor views. | Old Port, Fort Saint-Nicolas, Restaurants and cafes, Boat tours, Provence tourism |
| Provence countryside | For guests seeking nature and tranquility, the surrounding countryside offers beautiful landscapes and local wineries. | Vineyards, Lavender fields, Hiking trails, Rural tours, Farmers markets |
| Shopping Centers | Home to popular shopping areas with diverse retail options, attracting shoppers and day visitors. | Centre Commercial Grand Vitrolles, Shopping outlets, Restaurants, Entertainment options, Family activities |
Understanding Airbnb License Requirements & STR Laws in Marignane (2025)
While Marignane, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marignane to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Marignane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marignanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison en Provence à 15 minutes de la mer.
Entire Place • 3 bedrooms
Apartment in industrial style
Entire Place • 2 bedrooms
3 bedroom house with swimming pool
Entire Place • 3 bedrooms
Tropical Spirit house
Entire Place • 3 bedrooms
Exotic holiday villa, swimming pool, spa, pétanque, pétanque
Entire Place • 4 bedrooms
House with pool 4 people
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marignane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marignane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laure | 2 | $66,535 | 34 | 4.96/5.0 |
| Host #1678555 | 1 | $56,583 | 8 | 5.00/5.0 |
| Clément | 4 | $52,454 | 9 | 3.75/5.0 |
| Alex | 9 | $48,000 | 188 | 3.33/5.0 |
| Christine | 4 | $45,307 | 365 | 4.80/5.0 |
| Steve | 2 | $41,029 | 13 | 2.50/5.0 |
| Meryem | 3 | $39,913 | 126 | 4.93/5.0 |
| Herve | 1 | $37,340 | 112 | 4.96/5.0 |
| Raymond Et Vivi | 2 | $33,542 | 84 | 4.68/5.0 |
| Laura | 1 | $32,172 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marignane.
Dive Deeper: Advanced Marignane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marignane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarignane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marignane
- The Marignane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marignane, House properties are the most common (51%), reflecting the local real estate landscape.
- Houses represent a significant 51% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Marignane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marignane
- The dominant room capacity in Marignane is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Marignane, indicating a high concentration in these sizes.
- A significant 22.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marignane.
Marignane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marignane
- The most common guest capacity trend in Marignane vacation rentals is listings accommodating 4 guests (20.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marignane STR market, accounting for 39.6% of listings.
- 28.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marignane.
- On average, properties in Marignane are equipped to host 3.8 guests.
Marignane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marignane
- The most common availability pattern in Marignane falls within the 181-270 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marignane (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marignane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
33.7% of total
2 Nights
26 listings
29.2% of total
3 Nights
11 listings
12.4% of total
4-6 Nights
9 listings
10.1% of total
7-29 Nights
10 listings
11.2% of total
30+ Nights
3 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Marignane is 1 Night, adopted by 33.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Marignane Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.7% of Marignane hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marignane.
Marignane Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
32.1% of total
Moderate
20 listings
25.6% of total
Firm
8 listings
10.3% of total
Strict
25 listings
32.1% of total
Cancellation Policy Insights for Marignane
- The prevailing Airbnb cancellation policy trend in Marignane is Flexible, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.1% market standard in Marignane.
- With 32.1% using Strict terms, this is a viable option in Marignane, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marignane.
Marignane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marignane
- The overall average booking lead time for vacation rentals in Marignane is 43 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Marignane.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Marignane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marignane (2025)
Amenity Prevalence
Amenity Insights for Marignane
- Essential amenities in Marignane that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marignane: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marignane to stay competitive.
Marignane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marignane
- The typical guest profile for Airbnb in Marignane consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.6% of guests.
- Key international markets include France (77.6%) and Belgium (2.4%).
- Top languages spoken are French (40.1%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marignane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Gassin | 384 | $2,939 | $434.44 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |