Laye Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Laye in 2025? Explore comprehensive Airbnb analytics for Laye, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Laye, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Laye, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laye Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laye Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laye (2025)
Understanding the monthly revenue variations for Airbnb listings in Laye is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laye is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laye across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,358+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laye
Laye Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laye STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laye:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laye
Average Daily Rate (ADR) Airbnb Trends in Laye (2025)
Effective short term rental pricing strategy in Laye involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laye typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Laye
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Airbnb Seasonality Analysis & Trends in Laye (2025)
Peak Season (June, May, August)
- Revenue averages $2,243 per month
- Occupancy rates average 49.0%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,521 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $96
Low Season (March, October, November)
- Revenue drops to average $772 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $95
Seasonality Insights for Laye
- The Airbnb seasonality in Laye shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laye's highest earning potential, with monthly revenues capable of climbing to $2,490, occupancy reaching a high of 61.5%, and ADRs peaking at $102.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $492, occupancy could drop to 11.9%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laye.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laye seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laye (2025)
Exploring the top neighborhoods for short-term rentals in Laye? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| L'Isle-sur-la-Sorgue | Known as the 'Venice of Provence', this charming town is famous for its canals, weekly antique markets, and vibrant art scene, making it a popular destination for tourists seeking culture and relaxation. | Antique Market, Sorgue River, Isle-sur-la-Sorgue Museum, Fondation Villa Datris, Provence Festival |
| Avignon | A historic city famous for the Palais des Papes and the annual theater festival. Avignon attracts tourists interested in history, culture, and the arts. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Les Halles d'Avignon |
| Gordes | One of France's most beautiful villages, Gordes offers stunning views and beautiful stone buildings. It is a favorite for those seeking picturesque landscapes and a peaceful atmosphere. | Abbaye de Sénanque, Village of Gordes, Scenic viewpoints, Art galleries, Local markets |
| Roussillon | Famous for its ochre cliffs and beautiful scenery, Roussillon is a draw for nature lovers and art enthusiasts alike, with stunning landscapes that inspire creativity. | Ochre Trail, Roussillon Village, Sentier des Ocres, Artisan shops, Viewpoints over Luberon |
| Apt | Known for its Saturday market and proximity to the Luberon National Park, Apt is perfect for tourists looking for local culture and outdoor activities. | Apt Market, Luberon Natural Park, Saint-Anne Cathedral, Musee de l'Aptois, Luberon Vineyards |
| Cavaillon | A vibrant city with a rich history and proximity to the Luberon area, Cavaillon is great for visitors interested in local flavors and historical sites. | Cavaillon Synagogue, Historically rich old town, Local gastronomy, Hiking trails, Natural parks |
| Menerbes | A picturesque village known for its stunning views and charming streets, appealing to those seeking peace and beauty in the heart of Provence. | Château de Menerbes, Vineyards, Art galleries, Hiking trails, Local festivals |
| Bonnieux | A quaint village with scenic views and a rich history, Bonnieux is popular with tourists looking for a peaceful retreat in the scenic Luberon region. | Bonnieux Church, Viewpoints, Lavender fields, Local wineries, Village festivals |
Understanding Airbnb License Requirements & STR Laws in Laye (2025)
While Laye, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laye to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laye (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Layebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment with SPA and garden "Les Grands Pres"
Entire Place • 2 bedrooms
3 bedroom apartment at the foot of the mountain
Entire Place • 3 bedrooms
Duplex apartment at the foot of the mountain
Entire Place • 2 bedrooms
Apartment for 2-4 people at the foot of the mountain
Entire Place • 1 bedroom
2 appartements/total de 13 pers.
Entire Place • 5 bedrooms
Studio l 'Edelweiss de jardin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laye (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laye based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marjorie | 9 | $118,175 | 32 | 2.76/5.0 |
| Kelly | 1 | $43,377 | 139 | 4.95/5.0 |
| Julie | 1 | $11,523 | 30 | 5.00/5.0 |
| Julie | 2 | $11,333 | 25 | 4.61/5.0 |
| Christophe | 1 | $8,881 | 3 | 5.00/5.0 |
| André | 1 | $8,695 | 9 | 5.00/5.0 |
| Christian | 1 | $5,825 | 21 | 4.95/5.0 |
| Joelle | 1 | $3,951 | 38 | 4.42/5.0 |
| Host #238223282 | 1 | $2,623 | 0 | 0.00/5.0 |
| Host #486995895 | 1 | $1,787 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laye.
Dive Deeper: Advanced Laye STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laye. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaye Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laye
- The Laye Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laye, Apartment/Condo properties are the most common (70%), reflecting the local real estate landscape.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Laye Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laye
- The dominant room capacity in Laye is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Laye, indicating a high concentration in these sizes.
- With over half the market (60%) consisting of studios or 1-bedroom units, Laye is particularly well-suited for individuals or couples.
Laye Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laye
- The most common guest capacity trend in Laye vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laye STR market, accounting for 60.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laye.
- On average, properties in Laye are equipped to host 4.0 guests.
Laye Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laye
- The most common availability pattern in Laye falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laye (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laye Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
9 listings
45% of total
3 Nights
1 listings
5% of total
4-6 Nights
3 listings
15% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Laye is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Laye Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Laye hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laye.
Laye Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
28.6% of total
Moderate
7 listings
50% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Laye
- The prevailing Airbnb cancellation policy trend in Laye is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Laye may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Laye.
- Regularly review your cancellation policy against competitors and market demand shifts in Laye.
Laye STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laye
- The overall average booking lead time for vacation rentals in Laye is 42 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Laye.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Laye averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laye (2025)
Amenity Prevalence
Amenity Insights for Laye
- Essential amenities in Laye that guests expect include: Free parking on premises, Hot water, TV, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Clothing storage, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laye: Free parking on premises, Hot water, TV, Heating, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Clothing storage to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laye to stay competitive.
Laye Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laye
- The typical guest profile for Airbnb in Laye consists of primarily domestic travelers (94%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.8% of guests.
- Key international markets include France (93.8%) and Nord (1.6%).
- Top languages spoken are French (42.2%) followed by English (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laye Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Veyrier-du-Lac | 134 | $3,139 | $430.47 | 43% |