La Crau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Crau in 2025? Explore comprehensive Airbnb analytics for La Crau, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for La Crau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 161 active listings.

Whether you're considering an Airbnb investment in La Crau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Crau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Crau Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$162
The average rental revenue earned for an occupied room per day in La Crau.
Occupancy Rate(?)
41.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,553
Typical annual income for an Airbnb listing in La Crau. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.3%
Positive growth (1.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Crau.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in La Crau.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
161
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Crau (2025)

Understanding the monthly revenue variations for Airbnb listings in La Crau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Crau is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Crau across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,241 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,183 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $557, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Crau

La Crau Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Crau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Crau:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Crau

Average Daily Rate (ADR) Airbnb Trends in La Crau (2025)

Effective short term rental pricing strategy in La Crau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Crau typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
  • Typical properties (Median) charge around $106 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in La Crau

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Airbnb Seasonality Analysis & Trends in La Crau (2025)

Peak Season (August, July, June)
  • Revenue averages $2,920 per month
  • Occupancy rates average 49.3%
  • Daily rates average $171
Shoulder Season
  • Revenue averages $1,620 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $162
Low Season (January, February, March)
  • Revenue drops to average $943 per month
  • Occupancy decreases to average 28.8%
  • Daily rates adjust to average $159

Seasonality Insights for La Crau

  • The Airbnb seasonality in La Crau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Crau's highest earning potential, with monthly revenues capable of climbing to $3,529, occupancy reaching a high of 62.5%, and ADRs peaking at $173.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $928, occupancy could drop to 27.1%, and ADRs may adjust down to $157.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Crau.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Crau seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Crau (2025)

Exploring the top neighborhoods for short-term rentals in La Crau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville de La Crau
The town center of La Crau offers a charming vibe with local shops and restaurants. It's a prime location for guests wanting to experience traditional Provençal culture and easy access to amenities.
Place de la Liberté, Eglise Saint-Pierre, Local markets, Restaurants and cafés, Nearby vineyards
Les Baux de Provence
A short drive from La Crau, this picturesque village is famous for its stunning views and historical sites. It's a sought-after destination for tourists looking for a Provençal escape with rich culture and heritage.
Château des Baux, Carrieres de Lumieres, Historic village streets, Local art galleries, Provençal restaurants
Avignon
Just a short distance away, Avignon is famous for its historical significance and beautiful architecture. Attracts tourists year-round who want to discover the stunning Palais des Papes and the charming streets of the city.
Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Historic city center, Local markets
Saint-Rémy-de-Provence
A nearby town known for its art and culture, it attracts visitors looking for a relaxing stay in a beautiful setting. Known for its scenic landscapes and as a haunt for artists like Van Gogh.
Saint-Paul-de-Mausole, Local art galleries, Historic town center, Market of Saint-Rémy, Nearby olive groves
Arles
Renowned for its Roman history, Arles is a UNESCO World Heritage Site with a strong tourist draw. Perfect for travelers interested in history, architecture, and culture.
Arènes d'Arles, Van Gogh's Museum, Historic center, Local festivals, Cafés and restaurants
Toulon
A vibrant port city with a unique blend of Mediterranean culture, it attracts business travelers and vacationers alike. The harbor and beaches make it a popular beach destination.
Port of Toulon, Toulon beaches, Mont Faron, Museums and galleries, Local seafood restaurants
Cassis
Famed for its stunning calanques and azure waters, Cassis is a hotspot for those seeking natural beauty and outdoor activities. Ideal for guests who want to explore the French Riviera.
Calanques National Park, Cassis harbor, Local wine estates, Beaches, Boat tours
Hyères
Known for its beautiful Mediterranean beaches and islands, Hyères offers a mix of relaxation and activities. It's an attractive destination for families and beach lovers.
Porquerolles Island, Hyères beaches, Historic old town, Botanical gardens, Water sports activities

Understanding Airbnb License Requirements & STR Laws in La Crau (2025)

While La Crau, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Crau to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in La Crau (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Craubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa with pool 12 people near hyères.

Villa with pool 12 people near hyères.

Entire Place • 6 bedrooms

$59,748
Revenue
42.0%
Occupancy
$461.62
Daily Rate
Sublim main house with pool by the sea

Sublim main house with pool by the sea

Entire Place • 4 bedrooms

$55,068
Revenue
81.7%
Occupancy
$287.81
Daily Rate
Les Pivoines by Interhome

Les Pivoines by Interhome

Entire Place • 3 bedrooms

$52,115
Revenue
77.5%
Occupancy
$359.08
Daily Rate
Large villa in the sun, heated pool sauna sea

Large villa in the sun, heated pool sauna sea

Entire Place • 4 bedrooms

$50,766
Revenue
48.7%
Occupancy
$318.24
Daily Rate
Villa Prestige à la Crau

Villa Prestige à la Crau

Entire Place • 4 bedrooms

$48,557
Revenue
53.2%
Occupancy
$497.49
Daily Rate
House sleeps 8 - 2ch 2sdb - small private garden

House sleeps 8 - 2ch 2sdb - small private garden

Entire Place • 2 bedrooms

$45,027
Revenue
21.1%
Occupancy
$289.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Crau (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Crau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Patio Bleu5$104,161343.67/5.0
Chantal5$103,719403.84/5.0
Lydia2$74,829252.46/5.0
Maud - Interhome Group2$73,46362.50/5.0
Guillaume4$70,591764.69/5.0
Stéphanie1$59,748134.62/5.0
Fabien1$55,068204.70/5.0
Christelle1$50,766194.84/5.0
Marc3$48,931954.99/5.0
Naouel1$48,55775.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Crau.

Dive Deeper: Advanced La Crau STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Crau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Crau Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Crau

  • The La Crau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 161 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Crau, House properties are the most common (59%), reflecting the local real estate landscape.
  • Houses represent a significant 59% portion, catering likely to families or larger groups.
  • Smaller segments like others, outdoor/unique, hotel/boutique, unique stays (combined 15.4%) offer potential for unique stay experiences.

La Crau Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Crau

  • The dominant room capacity in La Crau is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in La Crau, indicating a high concentration in these sizes.
  • A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Crau.

La Crau Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Crau

  • The most common guest capacity trend in La Crau vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the La Crau STR market, accounting for 48.5% of listings.
  • 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Crau.
  • On average, properties in La Crau are equipped to host 4.2 guests.

La Crau Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Crau

  • The most common availability pattern in La Crau falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in La Crau (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Crau Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26%)

1 Night

39 listings

26% of total

2 Nights (25.3%)

2 Nights

38 listings

25.3% of total

3 Nights (9.3%)

3 Nights

14 listings

9.3% of total

4-6 Nights (17.3%)

4-6 Nights

26 listings

17.3% of total

7-29 Nights (17.3%)

7-29 Nights

26 listings

17.3% of total

30+ Nights (4.7%)

30+ Nights

7 listings

4.7% of total

Key Insights

  • The most prevalent minimum stay requirement in La Crau is 1 Night, adopted by 26% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 26% of La Crau hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Crau.

La Crau Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.8% of total

Non-refundable

2 listings

1.7% of total

Refundable

2 listings

1.7% of total

Super Strict 60 Days

2 listings

1.7% of total

Flexible (24%)

Flexible

29 listings

24% of total

Moderate (26.4%)

Moderate

32 listings

26.4% of total

Firm (19.8%)

Firm

24 listings

19.8% of total

Strict (24%)

Strict

29 listings

24% of total

Cancellation Policy Insights for La Crau

  • The prevailing Airbnb cancellation policy trend in La Crau is Moderate, used by 26.4% of listings.
  • There's a relatively balanced mix between guest-friendly (50.4%) and stricter (43.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 26.4% market standard in La Crau.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Crau.

La Crau STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Crau

  • The overall average booking lead time for vacation rentals in La Crau is 43 days.
  • Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in La Crau.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these La Crau averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Crau (2025)

Amenity Prevalence

Amenity Insights for La Crau

  • Popular amenities like Free parking on premises, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Crau to stay competitive.

La Crau Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Crau

  • The typical guest profile for Airbnb in La Crau consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 83.9% of guests.
  • Key international markets include France (83.9%) and Germany (4.6%).
  • Top languages spoken are French (46.3%) followed by English (28.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Crau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Saint-Tropez742$3,498$506.5741%
Èze153$3,168$345.8447%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%

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