Grimaud Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Grimaud in 2025? Explore comprehensive Airbnb analytics for Grimaud, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Grimaud, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 750 active listings.

Whether you're considering an Airbnb investment in Grimaud, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grimaud Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grimaud Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$334
The average rental revenue earned for an occupied room per day in Grimaud.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,968
Typical annual income for an Airbnb listing in Grimaud. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.0%
Slight decrease (-4.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Grimaud.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Grimaud.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
750
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grimaud (2025)

Understanding the monthly revenue variations for Airbnb listings in Grimaud is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grimaud is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grimaud across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,742+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,045 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,034 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,058, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grimaud

Grimaud Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grimaud STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grimaud:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grimaud

Average Daily Rate (ADR) Airbnb Trends in Grimaud (2025)

Effective short term rental pricing strategy in Grimaud involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grimaud typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $815+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
  • Typical properties (Median) charge around $181 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in Grimaud

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Airbnb Seasonality Analysis & Trends in Grimaud (2025)

Peak Season (August, July, June)
  • Revenue averages $6,833 per month
  • Occupancy rates average 54.3%
  • Daily rates average $390
Shoulder Season
  • Revenue averages $3,019 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $339
Low Season (January, February, December)
  • Revenue drops to average $1,390 per month
  • Occupancy decreases to average 22.6%
  • Daily rates adjust to average $305

Seasonality Insights for Grimaud

  • The Airbnb seasonality in Grimaud shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grimaud's highest earning potential, with monthly revenues capable of climbing to $7,931, occupancy reaching a high of 68.4%, and ADRs peaking at $399.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,221, occupancy could drop to 20.3%, and ADRs may adjust down to $301.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grimaud.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grimaud seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grimaud (2025)

Exploring the top neighborhoods for short-term rentals in Grimaud? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Port Grimaud
Famous for its canals and charming architecture, Port Grimaud is often called the 'Venice of Provence'. It attracts tourists for its unique waterfront properties and proximity to beaches.
Canals of Port Grimaud, Beaches of Grimaud, Water sports activities, Restaurants on the waterfront, Boat tours
Grimaud Village
A picturesque medieval village perched on a hill, Grimaud Village offers stunning views and a rich history. It attracts visitors seeking tranquility and cultural heritage.
Grimaud Castle, Old town charm, Art galleries, Local markets, Views of the Gulf of Saint-Tropez
Saint-Tropez
Just a short drive from Grimaud, Saint-Tropez is a world-renowned luxury destination. It is famous for its nightlife, beaches, and exclusive lifestyle, making it a prime spot for high-end rentals.
Beaches of Pampelonne, Saint-Tropez Harbor, Nikki Beach, Citadel of Saint-Tropez, Shopping boutiques
Cogolin
A neighboring town to Grimaud, Cogolin is known for its vineyards and charming atmosphere. It appeals to tourists looking for a more local experience while still being close to the coast.
Vineyards and wine tasting, Traditional markets, Historic architecture, Walking trails, Cultural events
La Croix Valmer
Offering beautiful beaches and a natural setting, La Croix Valmer is ideal for families and nature lovers. It is a hidden gem near Grimaud that attracts those seeking relaxation and outdoor activities.
Plage de la Croix Valmer, Natural parks, Hiking trails, Local cuisine, Wine tasting tours
Rayol-Canadel-sur-Mer
A scenic coastal village known for its gardens and stunning coastline. It provides a peaceful retreat for visitors who appreciate nature and beautiful landscapes.
Domaine du Rayol, Gardens of the Mediterranean, Beaches, Coastal hiking paths, Water activities
Sainte-Maxime
Across the bay from Saint-Tropez, Sainte-Maxime offers beautiful beaches and a family-friendly atmosphere. Its vibrant market and promenade make it a popular tourist destination.
Sainte-Maxime Beaches, Médiathèque, Local markets, Promenade, Water sports
Gassin
A charming hilltop village with narrow streets and stunning views of the Mediterranean, Gassin attracts tourists interested in wine and tranquility, providing a quieter alternative to the bustling coastal towns.
Scenic viewpoints, Wine estates, Historic architecture, Local art galleries, Traditional Provençal festivals

Understanding Airbnb License Requirements & STR Laws in Grimaud (2025)

Yes, Grimaud, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grimaud to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 72% licensed listings)

Top Performing Airbnb Properties in Grimaud (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grimaudbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sumptuous Provençal Villa -12BR/24P- Grimaud Hills

Sumptuous Provençal Villa -12BR/24P- Grimaud Hills

Entire Place • 13 bedrooms

$598,210
Revenue
43.1%
Occupancy
$3098.46
Daily Rate
Le mas de la lavandière

Le mas de la lavandière

Entire Place • 6 bedrooms

$293,428
Revenue
0.0%
Occupancy
$1163.32
Daily Rate
Villa Carpe Diem 5 suites, swimming pool, sea view

Villa Carpe Diem 5 suites, swimming pool, sea view

Entire Place • 5 bedrooms

$250,802
Revenue
54.2%
Occupancy
$947.53
Daily Rate
Modern StTropez SeaView W/Luxury

Modern StTropez SeaView W/Luxury

Entire Place • 5 bedrooms

$213,971
Revenue
54.8%
Occupancy
$826.17
Daily Rate
Luxury villa, St tropez, beautiful sea view

Luxury villa, St tropez, beautiful sea view

Entire Place • 6 bedrooms

$200,720
Revenue
53.2%
Occupancy
$1907.64
Daily Rate
VILLA ELSA, Golfe de Saint Tropez, sublime sea view

VILLA ELSA, Golfe de Saint Tropez, sublime sea view

Entire Place • 5 bedrooms

$192,395
Revenue
29.9%
Occupancy
$1642.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grimaud (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grimaud based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cecile10$1,095,5241003.97/5.0
Checkmyguest3$614,776245.00/5.0
Dupont4$603,8541284.84/5.0
Flavien Et Eva33$580,6132653.36/5.0
Cécile5$441,038572.91/5.0
Yael-Mer Azur Immobilier12$337,5751244.87/5.0
Jean1$293,428115.00/5.0
Tina - Interhome Group21$266,820592.08/5.0
Jerome1$250,802255.00/5.0
Sabine3$231,533453.29/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grimaud.

Dive Deeper: Advanced Grimaud STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grimaud. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grimaud Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grimaud

  • The Grimaud Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 750 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grimaud, Apartment/Condo properties are the most common (52.1%), reflecting the local real estate landscape.
  • Houses represent a significant 45.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.

Grimaud Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grimaud

  • The dominant room capacity in Grimaud is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.1% of the active Airbnb listings in Grimaud, indicating a high concentration in these sizes.
  • A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grimaud.

Grimaud Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grimaud

  • The most common guest capacity trend in Grimaud vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Grimaud STR market, accounting for 56.7% of listings.
  • 45.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grimaud.
  • On average, properties in Grimaud are equipped to host 5.2 guests.

Grimaud Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grimaud

  • The most common availability pattern in Grimaud falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Grimaud (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grimaud Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.6%)

1 Night

54 listings

7.6% of total

2 Nights (17.2%)

2 Nights

122 listings

17.2% of total

3 Nights (15.3%)

3 Nights

108 listings

15.3% of total

4-6 Nights (25.7%)

4-6 Nights

182 listings

25.7% of total

7-29 Nights (19.2%)

7-29 Nights

136 listings

19.2% of total

30+ Nights (15%)

30+ Nights

106 listings

15% of total

Key Insights

  • The most prevalent minimum stay requirement in Grimaud is 4-6 Nights, adopted by 25.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (15%) caters to monthly stays (30+ nights) in Grimaud, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 25.7% of Grimaud hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grimaud.

Grimaud Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

15 listings

2.5% of total

Super Strict 60 Days

1 listings

0.2% of total

Flexible (9.2%)

Flexible

55 listings

9.2% of total

Moderate (15.7%)

Moderate

94 listings

15.7% of total

Firm (37%)

Firm

221 listings

37% of total

Strict (35.3%)

Strict

211 listings

35.3% of total

Cancellation Policy Insights for Grimaud

  • The prevailing Airbnb cancellation policy trend in Grimaud is Firm, used by 37% of listings.
  • A majority (72.3%) of hosts in Grimaud utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37% market standard in Grimaud.
  • With 35.3% using Strict terms, this is a viable option in Grimaud, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grimaud.

Grimaud STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grimaud

  • The overall average booking lead time for vacation rentals in Grimaud is 59 days.
  • Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Grimaud.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Grimaud averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grimaud (2025)

Amenity Prevalence

Amenity Insights for Grimaud

  • Essential amenities in Grimaud that guests expect include: TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grimaud: TV, Kitchen, Heating.
  • Prioritize adding missing essentials: TV, Kitchen, Heating.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grimaud to stay competitive.

Grimaud Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grimaud

  • The typical guest profile for Airbnb in Grimaud consists of a mix of domestic (48%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 48.2% of guests.
  • Key international markets include France (48.2%) and Germany (12.2%).
  • Top languages spoken are English (37.1%) followed by French (27.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grimaud Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero16$4,432$540.1436%
Ramatuelle213$3,891$670.1041%
Saint-Jean-Cap-Ferrat107$3,844$424.2146%
Saint-Tropez742$3,498$506.5741%
Èze153$3,168$345.8447%
Chantepérier20$3,057$281.6037%
Opio40$3,057$540.6237%
Villefranche-sur-Mer501$2,977$268.5752%
Gassin384$2,939$434.4440%
Gordes225$2,913$366.3243%

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