Gassin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Gassin in 2025? Explore comprehensive Airbnb analytics for Gassin, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Gassin, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 384 active listings.
Whether you're considering an Airbnb investment in Gassin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gassin Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gassin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gassin (2025)
Understanding the monthly revenue variations for Airbnb listings in Gassin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gassin is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gassin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,782 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,369 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gassin
Gassin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gassin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gassin:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gassin
Average Daily Rate (ADR) Airbnb Trends in Gassin (2025)
Effective short term rental pricing strategy in Gassin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gassin typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,080+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $514 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Gassin
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Airbnb Seasonality Analysis & Trends in Gassin (2025)
Peak Season (August, July, June)
- Revenue averages $8,040 per month
- Occupancy rates average 51.1%
- Daily rates average $499
Shoulder Season
- Revenue averages $3,955 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $441
Low Season (January, February, March)
- Revenue drops to average $2,159 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $382
Seasonality Insights for Gassin
- The Airbnb seasonality in Gassin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gassin's highest earning potential, with monthly revenues capable of climbing to $8,831, occupancy reaching a high of 61.1%, and ADRs peaking at $509.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,021, occupancy could drop to 20.2%, and ADRs may adjust down to $376.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gassin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gassin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gassin (2025)
Exploring the top neighborhoods for short-term rentals in Gassin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gassin Village | Charming medieval village with stunning views of the Gulf of Saint-Tropez. Attracts tourists seeking an authentic Provençal experience with beautiful architecture and local culture. | Château de Gassin, Église Saint-Pierre, Gassin's picturesque streets, Provencal markets, Nearby vineyards and olive groves |
| Saint-Tropez | Iconic French Riviera destination known for its luxury and glamour. A hotspot for celebrities and those looking for upscale dining and nightlife. | Saint-Tropez port, Plaçe des Lices, Beaches of Pampelonne, Citadel of Saint-Tropez, Musee de l'Annonciade |
| Port Grimaud | Venetian-style village with picturesque canals, popular among families and those seeking a relaxing beach holiday with water activities. | Canals of Port Grimaud, Beaches, Local shops and restaurants, Boat rentals |
| Ramatuelle | Beautiful village known for its stunning landscapes and proximity to the famous beaches, great for nature lovers and beachgoers. | Pampelonne Beach, Les Marais Beach, Ramatuelle vineyards, Cultural festivals, Scenic walking trails |
| Cavalaire-sur-Mer | Coastal town known for its sandy beaches and family-friendly atmosphere, ideal for summer vacations and outdoor activities. | Cavalaire Beach, Cove of Sylvabelle, Marine Reserve, Hiking trails, Local seafood restaurants |
| La Croix Valmer | Quieter coastal destination with beautiful landscapes and accessible beaches, suitable for families and those looking for a peaceful stay. | Gigaro Beach, Cap Lardier, Local markets, Vineyards, Scenic hiking paths |
| La Londe-les-Maures | A hidden gem on the coast with vineyards and beautiful beaches, popular among tourists seeking relaxation in a less crowded area. | Argentière Beach, Hermitage Beach, Local vineyards, Nature reserves, Water sports |
| Bormes-les-Mimosas | Charming town with floral displays, known for its historic sites and beaches, ideal for visitors looking for culture and leisure by the sea. | Fort de Bormes, Beach of La Favière, Botanical park, Historic town centre, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Gassin (2025)
Yes, Gassin, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gassin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 64% licensed listings)
Top Performing Airbnb Properties in Gassin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gassinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Riotte
Entire Place • 6 bedrooms
EcodelMare - Beachfront house with private beach
Entire Place • 3 bedrooms
Villa Bohème in St. Tropez
Entire Place • 6 bedrooms
Villa with a magic view of Bay of Saint Tropez
Entire Place • 4 bedrooms
Villa Joia Vue mer proche Saint Tropez
Entire Place • 5 bedrooms
Villa -piscine chaude Spa billard Wifi- St Tropez
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gassin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gassin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fcod | 13 | $703,549 | 26 | 2.22/5.0 |
| Eric | 1 | $437,113 | 3 | 5.00/5.0 |
| Michel | 14 | $360,064 | 12 | 0.69/5.0 |
| Joao | 2 | $350,686 | 9 | 4.50/5.0 |
| Vania | 1 | $282,222 | 41 | 4.95/5.0 |
| Na | 1 | $244,497 | 6 | 4.67/5.0 |
| Jan | 1 | $237,083 | 68 | 4.94/5.0 |
| Host #1746701 | 1 | $194,341 | 0 | 0.00/5.0 |
| Florence | 1 | $191,694 | 9 | 4.89/5.0 |
| Tram | 1 | $185,826 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gassin.
Dive Deeper: Advanced Gassin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gassin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGassin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gassin
- The Gassin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 384 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gassin, House properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 60.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 7.5%) offer potential for unique stay experiences.
Gassin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gassin
- The dominant room capacity in Gassin is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.9% of the active Airbnb listings in Gassin, indicating a high concentration in these sizes.
- A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gassin.
Gassin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gassin
- The most common guest capacity trend in Gassin vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Gassin STR market, accounting for 55.5% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gassin.
- On average, properties in Gassin are equipped to host 5.3 guests.
Gassin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gassin
- The most common availability pattern in Gassin falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gassin (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gassin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
11.8% of total
2 Nights
64 listings
17.9% of total
3 Nights
66 listings
18.5% of total
4-6 Nights
98 listings
27.5% of total
7-29 Nights
57 listings
16% of total
30+ Nights
30 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in Gassin is 4-6 Nights, adopted by 27.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 27.5% of Gassin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gassin.
Gassin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
3.3% of total
Super Strict 60 Days
3 listings
1.1% of total
Flexible
31 listings
11.4% of total
Moderate
48 listings
17.6% of total
Firm
84 listings
30.8% of total
Strict
98 listings
35.9% of total
Cancellation Policy Insights for Gassin
- The prevailing Airbnb cancellation policy trend in Gassin is Strict, used by 35.9% of listings.
- A majority (66.7%) of hosts in Gassin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.9% market standard in Gassin.
- With 35.9% using Strict terms, this is a viable option in Gassin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gassin.
Gassin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gassin
- The overall average booking lead time for vacation rentals in Gassin is 60 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Gassin.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Gassin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gassin (2025)
Amenity Prevalence
Amenity Insights for Gassin
- Essential amenities in Gassin that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gassin: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gassin to stay competitive.
Gassin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gassin
- The typical guest profile for Airbnb in Gassin consists of a mix of domestic (41%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 41.0% of guests.
- Key international markets include France (41%) and United States (12.6%).
- Top languages spoken are English (37.7%) followed by French (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gassin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Èze | 153 | $3,168 | $345.84 | 47% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Opio | 40 | $3,057 | $540.62 | 37% |
| Villefranche-sur-Mer | 501 | $2,977 | $268.57 | 52% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Monaco | 184 | $2,817 | $421.75 | 39% |