Saint-Michel-en-l'Herm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Michel-en-l'Herm in 2025? Explore comprehensive Airbnb analytics for Saint-Michel-en-l'Herm, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Michel-en-l'Herm, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Saint-Michel-en-l'Herm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Michel-en-l'Herm Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Michel-en-l'Herm Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$144
The average rental revenue earned for an occupied room per day in Saint-Michel-en-l'Herm.
Occupancy Rate(?)
44.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,495
Typical annual income for an Airbnb listing in Saint-Michel-en-l'Herm. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-26.9%
Significant decrease (-26.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Michel-en-l'Herm.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Michel-en-l'Herm.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Michel-en-l'Herm (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Michel-en-l'Herm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Michel-en-l'Herm is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Michel-en-l'Herm across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,210 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,368 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $765, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Michel-en-l'Herm

Saint-Michel-en-l'Herm Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Michel-en-l'Herm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Michel-en-l'Herm:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Michel-en-l'Herm

Average Daily Rate (ADR) Airbnb Trends in Saint-Michel-en-l'Herm (2025)

Effective short term rental pricing strategy in Saint-Michel-en-l'Herm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Michel-en-l'Herm typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
  • Typical properties (Median) charge around $110 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Michel-en-l'Herm

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Airbnb Seasonality Analysis & Trends in Saint-Michel-en-l'Herm (2025)

Peak Season (August, July, May)
  • Revenue averages $3,027 per month
  • Occupancy rates average 59.1%
  • Daily rates average $156
Shoulder Season
  • Revenue averages $1,608 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $146
Low Season (January, February, March)
  • Revenue drops to average $789 per month
  • Occupancy decreases to average 22.7%
  • Daily rates adjust to average $132

Seasonality Insights for Saint-Michel-en-l'Herm

  • The Airbnb seasonality in Saint-Michel-en-l'Herm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Michel-en-l'Herm's highest earning potential, with monthly revenues capable of climbing to $3,800, occupancy reaching a high of 76.4%, and ADRs peaking at $158.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $743, occupancy could drop to 18.8%, and ADRs may adjust down to $131.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Michel-en-l'Herm.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Michel-en-l'Herm seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Michel-en-l'Herm (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Michel-en-l'Herm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Le Petit Fief
A charming village atmosphere with proximity to nature and local culture, making it ideal for families and those seeking tranquility away from city life.
Church of Saint Michel, Local markets, Bicycle paths, Nature trails
Plage de la Allée
The closest beach area offering beautiful coastal views and outdoor activities, perfect for tourists looking for a beach getaway.
Beach access, Water sports, Picnic areas, Scenic walking paths
Le Puy du Fou
Nearby famous theme park attracting visitors, ideal for offering accommodation to families and thrill-seekers.
Puy du Fou theme park, Historical reenactments, Family-friendly shows, Dining options
Marais Poitevin
Known as the Green Venice, a unique area of canals and rich natural beauty, attracting nature lovers and boaters.
Boat rentals, Cycle routes, Wildlife viewing, Picturesque villages
La Tranche-sur-Mer
A popular coastal town with lively markets and beach activities, drawing tourists during the summer season.
Beaches, Water sports, Local cuisine, Summer festivals
Rochefort
A historical town known for maritime heritage and culture, appealing to history buffs and travelers interested in French history.
Corderie Royale, Naval museums, Historical architecture, Riverside walks
Niort
A lively town with a rich history and various amenities, good for business travelers and visitors exploring the Deux-Sèvres department.
Donjon de Niort, Museums, Shops and cafes, Historical sites
Saint-Jean-de-Monts
A vibrant seaside resort with numerous activities and attractions, ideal for summer tourists and beach lovers.
Beaches, Cycling paths, Casino, Water park

Understanding Airbnb License Requirements & STR Laws in Saint-Michel-en-l'Herm (2025)

With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Michel-en-l'Herm. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Michel-en-l'Herm to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 21% licensed listings)

Top Performing Airbnb Properties in Saint-Michel-en-l'Herm (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Michel-en-l'Hermbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"Le Clos de la Picauderie", 20 pers, sea 6 kms away

"Le Clos de la Picauderie", 20 pers, sea 6 kms away

Entire Place • 7 bedrooms

$71,968
Revenue
28.8%
Occupancy
$619.69
Daily Rate
Villa de l 'herm - adriae home

Villa de l 'herm - adriae home

Entire Place • 3 bedrooms

$40,488
Revenue
66.6%
Occupancy
$191.05
Daily Rate
Villa avec piscine 8 personnes

Villa avec piscine 8 personnes

Entire Place • 4 bedrooms

$32,032
Revenue
64.0%
Occupancy
$356.79
Daily Rate
Family home - 7 kms from beaches for 15

Family home - 7 kms from beaches for 15

Entire Place • 6 bedrooms

$31,513
Revenue
22.7%
Occupancy
$486.94
Daily Rate
Great view, near beach, pool, games room

Great view, near beach, pool, games room

Entire Place • 3 bedrooms

$30,765
Revenue
53.7%
Occupancy
$188.32
Daily Rate
"Le Clos du Bourdigal"-13 people - close to sea

"Le Clos du Bourdigal"-13 people - close to sea

Entire Place • 5 bedrooms

$27,357
Revenue
27.0%
Occupancy
$265.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Michel-en-l'Herm (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Michel-en-l'Herm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jacques2$99,325804.90/5.0
Valerie3$47,724454.68/5.0
Laurence1$40,488194.95/5.0
François3$38,243224.90/5.0
Host #3729014211$32,03210.00/5.0
Carole1$30,765634.98/5.0
Mary2$28,965145.00/5.0
Julie2$25,137934.99/5.0
Mehdi2$22,357102.45/5.0
Céline1$19,861205.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Michel-en-l'Herm.

Dive Deeper: Advanced Saint-Michel-en-l'Herm STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Michel-en-l'Herm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Michel-en-l'Herm Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Michel-en-l'Herm

  • The Saint-Michel-en-l'Herm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Michel-en-l'Herm, House properties are the most common (86%), reflecting the local real estate landscape.
  • Houses represent a significant 86% portion, catering likely to families or larger groups.
  • The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 4.6%) offer potential for unique stay experiences.

Saint-Michel-en-l'Herm Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Michel-en-l'Herm

  • The dominant room capacity in Saint-Michel-en-l'Herm is 2 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 58.1% of the active Airbnb listings in Saint-Michel-en-l'Herm, indicating a high concentration in these sizes.
  • A significant 44.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Michel-en-l'Herm.

Saint-Michel-en-l'Herm Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Michel-en-l'Herm

  • The most common guest capacity trend in Saint-Michel-en-l'Herm vacation rentals is listings accommodating 6 guests (34.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Saint-Michel-en-l'Herm STR market, accounting for 60.5% of listings.
  • 60.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Michel-en-l'Herm.
  • On average, properties in Saint-Michel-en-l'Herm are equipped to host 5.2 guests.

Saint-Michel-en-l'Herm Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Michel-en-l'Herm

  • The most common availability pattern in Saint-Michel-en-l'Herm falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Michel-en-l'Herm (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Michel-en-l'Herm Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22%)

1 Night

9 listings

22% of total

2 Nights (34.1%)

2 Nights

14 listings

34.1% of total

3 Nights (4.9%)

3 Nights

2 listings

4.9% of total

4-6 Nights (19.5%)

4-6 Nights

8 listings

19.5% of total

7-29 Nights (7.3%)

7-29 Nights

3 listings

7.3% of total

30+ Nights (12.2%)

30+ Nights

5 listings

12.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Michel-en-l'Herm is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12.2%) caters to monthly stays (30+ nights) in Saint-Michel-en-l'Herm, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34.1% of Saint-Michel-en-l'Herm hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Michel-en-l'Herm.

Saint-Michel-en-l'Herm Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

1 listings

2.6% of total

Flexible (33.3%)

Flexible

13 listings

33.3% of total

Moderate (12.8%)

Moderate

5 listings

12.8% of total

Firm (12.8%)

Firm

5 listings

12.8% of total

Strict (38.5%)

Strict

15 listings

38.5% of total

Cancellation Policy Insights for Saint-Michel-en-l'Herm

  • The prevailing Airbnb cancellation policy trend in Saint-Michel-en-l'Herm is Strict, used by 38.5% of listings.
  • A majority (51.3%) of hosts in Saint-Michel-en-l'Herm utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.5% market standard in Saint-Michel-en-l'Herm.
  • With 38.5% using Strict terms, this is a viable option in Saint-Michel-en-l'Herm, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Michel-en-l'Herm.

Saint-Michel-en-l'Herm STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Michel-en-l'Herm

  • The overall average booking lead time for vacation rentals in Saint-Michel-en-l'Herm is 61 days.
  • Guests book furthest in advance for stays during June (average 114 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Saint-Michel-en-l'Herm.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Michel-en-l'Herm averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Michel-en-l'Herm (2025)

Amenity Prevalence

Amenity Insights for Saint-Michel-en-l'Herm

  • Essential amenities in Saint-Michel-en-l'Herm that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Michel-en-l'Herm: Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Michel-en-l'Herm to stay competitive.

Saint-Michel-en-l'Herm Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Michel-en-l'Herm

  • The typical guest profile for Airbnb in Saint-Michel-en-l'Herm consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 86.7% of guests.
  • Key international markets include France (86.7%) and United Kingdom (4%).
  • Top languages spoken are French (47.1%) followed by English (29.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Michel-en-l'Herm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Vallon-sur-Gée11$2,913$379.0130%
Bourneau11$2,747$442.0735%
Nuaillé-d'Aunis10$2,741$373.8337%
Le Bois-Plage-en-Ré303$2,528$284.6345%
Chambellay11$2,525$255.2434%
Sainte-Florence10$2,445$233.7846%
Saint-Hippolyte10$2,443$204.9844%
Abzac12$2,415$349.0336%
La Flotte396$2,382$236.5346%
Saint-Georges-des-Coteaux12$2,335$187.6143%

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