Villeneuve-d'Ascq Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Villeneuve-d'Ascq in 2025? Explore comprehensive Airbnb analytics for Villeneuve-d'Ascq, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Villeneuve-d'Ascq, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 229 active listings.
Whether you're considering an Airbnb investment in Villeneuve-d'Ascq, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villeneuve-d'Ascq Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villeneuve-d'Ascq Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villeneuve-d'Ascq (2025)
Understanding the monthly revenue variations for Airbnb listings in Villeneuve-d'Ascq is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villeneuve-d'Ascq is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villeneuve-d'Ascq across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,131 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $639, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villeneuve-d'Ascq
Villeneuve-d'Ascq Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villeneuve-d'Ascq STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villeneuve-d'Ascq:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villeneuve-d'Ascq
Average Daily Rate (ADR) Airbnb Trends in Villeneuve-d'Ascq (2025)
Effective short term rental pricing strategy in Villeneuve-d'Ascq involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villeneuve-d'Ascq typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Villeneuve-d'Ascq
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Airbnb Seasonality Analysis & Trends in Villeneuve-d'Ascq (2025)
Peak Season (July, August, April)
- Revenue averages $2,330 per month
- Occupancy rates average 50.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,672 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $941 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $129
Seasonality Insights for Villeneuve-d'Ascq
- The Airbnb seasonality in Villeneuve-d'Ascq shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villeneuve-d'Ascq's highest earning potential, with monthly revenues capable of climbing to $2,537, occupancy reaching a high of 52.8%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $815, occupancy could drop to 34.7%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villeneuve-d'Ascq.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villeneuve-d'Ascq seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villeneuve-d'Ascq (2025)
Exploring the top neighborhoods for short-term rentals in Villeneuve-d'Ascq? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Parc du Hem | A large green park that serves as an attractive outdoor space for families, offering recreational activities and events year-round. Ideal for hosting guests looking for tranquility and nature close to urban amenities. | Parc du Hem, Lille Zoo, Scenic walking trails, Picnic areas, Water sports on the lake |
| Lille University Campus | Home to a vibrant student population, making it a perfect location for short-term rentals aimed at visiting students and academic professionals. Proximity to university facilities and libraries increases demand. | Faculté des Sciences et Technologies, Cité Scientifique, Student restaurants, University library, Sporting events |
| Centre Commercial V2 | A major shopping center that attracts visitors from Villeneuve-d'Ascq and beyond. Excellent for Airbnb guests seeking convenience, dining options, and shopping. | Shopping outlets, Food court, Cinemas, Family entertainment, Seasonal events |
| Stade Pierre-Mauroy | A major sports venue that hosts events and matches, attracting visitors for concerts and games. Perfect for guests looking to attend sports or entertainment events. | Stadium tours, Concerts, Lille OSC football matches, Events and exhibitions, Gastronomy events nearby |
| Museum of Contemporary Art | A key cultural institution that draws visitors interested in art and culture. Ideal for tourists seeking a culturally rich environment. | Exhibitions, Art workshops, Cultural events, Guided tours, Surrounding galleries |
| Les Près du Hem | A picturesque area near water bodies ideal for outdoor activities. Guests enjoy a serene environment with walking paths and nature. | Lakes, Water sports, Nature trails, Birdwatching spots, Picnic spots |
| Les Rives de la Deûle | A charming riverside area that offers beautiful views and access to walking and cycling paths, making it suitable for both leisure and sports-oriented travelers. | Riverwalk paths, Cycling routes, Parks, Outdoor cafes, Scenic picnic areas |
| Villeneuve d'Ascq Town Center | The vibrant heart of the town with a mix of shopping, dining, and local attractions. Great for guests who want to experience local life and amenities. | Local markets, Cafes and restaurants, Historic architecture, Cultural events, Town hall and public square |
Understanding Airbnb License Requirements & STR Laws in Villeneuve-d'Ascq (2025)
While Villeneuve-d'Ascq, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villeneuve-d'Ascq to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Villeneuve-d'Ascq (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villeneuve-d'Ascqbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large house, 20 min by tram to Lille center
Entire Place • 6 bedrooms
Charming house (up to 10 people)
Entire Place • 4 bedrooms
House 10 min from Lille
Entire Place • 3 bedrooms
Maison avec jardin proche grand Stade
Entire Place • 5 bedrooms
A cocoon between city and nature
Entire Place • 3 bedrooms
House in residential area
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villeneuve-d'Ascq (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villeneuve-d'Ascq based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie-Anne | 1 | $94,300 | 18 | 4.94/5.0 |
| Valerie | 5 | $79,968 | 146 | 4.77/5.0 |
| Maxime | 6 | $65,914 | 60 | 2.05/5.0 |
| Stephane | 1 | $63,742 | 5 | 5.00/5.0 |
| Elo | 4 | $54,893 | 856 | 4.87/5.0 |
| Melis | 2 | $51,496 | 62 | 2.49/5.0 |
| Sebastien | 2 | $50,274 | 101 | 4.73/5.0 |
| Host #85711238 | 5 | $49,468 | 1 | 0.00/5.0 |
| Host #22600676 | 1 | $42,257 | 0 | 0.00/5.0 |
| Guillaume | 1 | $41,658 | 15 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villeneuve-d'Ascq.
Dive Deeper: Advanced Villeneuve-d'Ascq STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villeneuve-d'Ascq. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilleneuve-d'Ascq Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villeneuve-d'Ascq
- The Villeneuve-d'Ascq Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.6% of the 229 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Villeneuve-d'Ascq, House properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Villeneuve-d'Ascq Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villeneuve-d'Ascq
- The dominant room capacity in Villeneuve-d'Ascq is 1 bedroom listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Villeneuve-d'Ascq, indicating a high concentration in these sizes.
Villeneuve-d'Ascq Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villeneuve-d'Ascq
- The most common guest capacity trend in Villeneuve-d'Ascq vacation rentals is listings accommodating 2 guests (30.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Villeneuve-d'Ascq STR market, accounting for 47.6% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villeneuve-d'Ascq.
- On average, properties in Villeneuve-d'Ascq are equipped to host 2.9 guests.
Villeneuve-d'Ascq Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villeneuve-d'Ascq
- The most common availability pattern in Villeneuve-d'Ascq falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villeneuve-d'Ascq (27.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villeneuve-d'Ascq Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
49.2% of total
2 Nights
64 listings
34.2% of total
3 Nights
8 listings
4.3% of total
4-6 Nights
8 listings
4.3% of total
7-29 Nights
8 listings
4.3% of total
30+ Nights
7 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Villeneuve-d'Ascq is 1 Night, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.4%) of the Villeneuve-d'Ascq Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.2% of Villeneuve-d'Ascq hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villeneuve-d'Ascq.
Villeneuve-d'Ascq Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
55 listings
36.9% of total
Moderate
59 listings
39.6% of total
Firm
11 listings
7.4% of total
Strict
24 listings
16.1% of total
Cancellation Policy Insights for Villeneuve-d'Ascq
- The prevailing Airbnb cancellation policy trend in Villeneuve-d'Ascq is Moderate, used by 39.6% of listings.
- The market strongly favors guest-friendly terms, with 76.5% of listings offering Flexible or Moderate policies. This suggests guests in Villeneuve-d'Ascq may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Villeneuve-d'Ascq.
- Regularly review your cancellation policy against competitors and market demand shifts in Villeneuve-d'Ascq.
Villeneuve-d'Ascq STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villeneuve-d'Ascq
- The overall average booking lead time for vacation rentals in Villeneuve-d'Ascq is 46 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Villeneuve-d'Ascq.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Villeneuve-d'Ascq averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villeneuve-d'Ascq (2025)
Amenity Prevalence
Amenity Insights for Villeneuve-d'Ascq
- Essential amenities in Villeneuve-d'Ascq that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villeneuve-d'Ascq: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villeneuve-d'Ascq to stay competitive.
Villeneuve-d'Ascq Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villeneuve-d'Ascq
- The typical guest profile for Airbnb in Villeneuve-d'Ascq consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.9% of guests.
- Key international markets include France (77.9%) and Belgium (3.5%).
- Top languages spoken are French (40.9%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villeneuve-d'Ascq Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Brecht | 10 | $3,531 | $251.70 | 54% |